REAP Principle 38: Sell the Unit Before You Renovate It
by: Gualter AmareloPublished on: 22/07/2026Principle 38 says sell before you build. How real estate operators pre-sell a unit, test demand with a deposit, and stop paying for guesswork. Here is the test.
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Seller Financing: How to Sell the Asset but Keep the Income
by: Gualter AmareloPublished on: 09/07/2026Selling outright triggers a devastating tax bill and kills your cash flow. Seller financing lets you exit the asset while keeping the income stream. Here is how it works.
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REAP Principle 36: Your Word Is the First Asset You Allocate
by: Gualter AmareloPublished on: 06/07/2026Your word is the first asset you allocate in any deal. REAP Principle 36 on how real estate operators build reputation as capital and what silently erodes it.
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Return on Equity: The Number Most Property Owners Have Never Run
by: Gualter AmareloPublished on: 23/06/2026Most property owners track appreciation and cash flow. Return on equity is the number that tells you what your trapped capital is actually earning, and when it is time to move it.
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